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In 1979, toy manufacturer, , licensed the character and released the first Strawberry Shortcake doll. At the time, Strawberry Shortcake resembled a typical rag doll, complete with freckles, a mop of red yarn curls, and a bonnet with strawberry prints on it. Cindy Mayer Patton and Janet Jones designed the other later characters of the classic Strawberry Shortcake line. Lynn Edwards was the editor of the line and developed the personality profiles as well as the story line and philosophy. The first doll was a rag doll designed by Muriel Fahrion and created by Susan Trentel, Fahrion's sister.

The Strawberry Shortcake line of characters each had their own fruit or dessert-themed name with clothing to match, and they each had a dessert- or fruit-named pet. Like the Strawberry Shortcake doll, all the other characters' dolls had hair scented to match their dessert theme. The characters lived and played in a magical world known as Strawberryland.


original Strawberry Shortcake doll

Whether purchasing a Strawberry Shortcake doll or her friends, the buyer is wise to educate himself on the history of the product. If the goal is to obtain rare items from the franchise, study the years of production and importance to the overall storyline. However, if a buyer is just looking to purchase an item because it is visually appealing, regardless of storyline, there are dozens of authentic and reproduction items available online and around the country.